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Sunday, October 10, 2010


Have you ever wondered what really drives you in your life?Why do you do what you do? What drives your decisions and the choices you make constantly?

1. Our decisions and actions are driven by us
moving towards positive emotions and,
simultaneously, moving away from negative

2. The positive emotions that we move towards are
called our Towards values. The negative emotions
we move away from are called Away-from values.

3. All of us rank our values differently and hence,
we make very different decisions and take
different actions.

4. While goals give us a direction to move towards,
values are like the emotional fuel that propel us

5. When we discover a person’s towards and
away-from values, we can predict how this person
will make decisions.

6. If we were to shift the way a person ranks his
values and/or the way he defines it, we will
dramatically change the way he behaves and
the results he produces.

7. Once we consciously change our values, we
can lock them in by:

Committing to these new values
Being in constant touch with them
Emotionally charging them by visualization
Living by these new values

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